Events

Football Diplomacy - Australia's engagement with Asia through Football

23 November 2012
at Lowy Institute for International Policy
Reuters/Daniel Munoz
AFC Asian World Cup 2015 Logo

In January 2015 Australia will host the AFC Asian Cup. Beyond its sporting significance, this four-yearly event will be a unique opportunity for commercial, diplomatic and cultural engagement between Australia and key countries in Asia.

To discuss these opportunities the Lowy Institute, the Local Organising Committee of AFC Asian Cup Australia 2015 and Football Federation Australia will hold a one-day conference to leverage the unique engagement and networking opportunities that this major Asian sporting event will provide. Bringing together senior political, business, sporting and community figures, the conference will be structured around four interactive sessions on business and investment; tourism; diplomatic relations; and people-to-people contacts.

The one-day conference is a continuation of the Institute's earlier work on Football Diplomacy from 2004/5,  in which West Asia Program Director Anthony Bubalo produced a policy brief  examining how Australia can best use this new sporting relationship with Asia to enhance its regional image and engagement. More recently the Football Federation of Australia  made a submission to the 'Australia in the Asian Century' White Paper that outlined the role football has played in building links to Asia since Australia’s admission into the Asian Football Confederation.  The final White Paper, on page 269,  included a specific reference to Football Diplomacy

PROGRAM:

 

9.00am-10.00am      AFC Asian Cup Australia 2015 - Introduction

Session theme:           Asian Cup 2015: what is it, when is it, and who will be coming?

Chair                         Dr Michael Fullilove, Executive Director, Lowy Institute

Speakers                   Mr Frank Lowy AC, Chairman Football Australia and Lowy Institute for International Policy

                                 Keynote: the Hon. Craig Emerson MP, Minister for Trade

                                 Michael Brown, CEO AFC Asian Cup Australia 2015 LOC

10.00am-11.15am    Trade and Investment

Session theme:           How can we use the Asian Cup to promote Australia’s trade and investment ties with Asia?  What needs to happen?  Who will take responsibility?

Chair                         Anthony Bubalo, Research Director, Lowy Institute for International Policy

Speakers                   Christopher Fong, Deputy Chairman, Brisbane Roar Football Club and Senior Vice President, Bakrie Group, John Lord AM, Chairman, Huawei Technologies (Australia) Pty Ltd, Ashley White, Chair, Business Club Australia, Austrade                           

11.30am-12.45pm    Tourism

Session theme:           How can we use the Asian Cup to promote Australia as a Tourism destination?  What needs to happen?  Who will take responsibility?

Chair                         Geoff Dixon, Chairman, Tourism Australia

Speakers                   Bruce Baird AM, Chairman, Tourism and Transport Forum, Sandra Chipchase, CEO, Destination NSW, Ann Sherry AO, Chief Executive Officer, Carnival Australia.                 

1.45pm-3.00pm       Diplomatic relations

Session theme:          How can we use the Asian Cup to support Australia’s diplomatic interests in the region?  What needs to happen?  Who takes responsibility?

Chair                        Geraldine Doogue AO, Australian Broadcasting Corporation

Speakers                  Justin Brown, First Assistant Secretary, Consular, Public Diplomacy and Parliamentary Affairs Division, Department of Foreign Affairs and Trade, John McCarthy AO, Chairman Australia-India Council, Les Luck, former senior Department of Foreign Affairs and Trade Official

3.15pm-4.30pm      Social and community engagement

Session theme:         How can we use the Asian Cup to strengthen social and community links with Asia?  What needs to happen?  Who takes responsibility?

Chair                      Craig Foster, SBS television

Speakers                Peter Danks, the Big Issue, Moya Dodd, Vice President, Asian Football Confederation, Assmah Helal, Football United

 

The event is invitation only, however you are welcome to register your interest to attend with Kate Weston (kweston@lowyinstitute.org). Please indicate in your email which sessions you would like to attend.  

For further information please download the Football Diplomacy Information Sheet (in left hand column)