Despite the gargantuan government efforts, some practitioners of alternative forms of medicine made conflicting statements in social media, even casting doubt over the existence of Nipah virus.
This confusion was compounded by a string of statements on social media declaring that “fruits” were a vehicle for the virus. This led to the shutdown of fruit shops not only in the virus-affected district but also thousands of kilometres away in Hyderabad, leading to huge losses for farmers and vendors.
Distorted media statements led to other countries banning Kerala fruits, even as experts confirmed consumption of the fruit was safe.
Previously, there were concerns that remnants of fruit partially consumed by fruit bats led to the outbreak, as occurred in Bangladesh in 2004. Yet it was later confirmed that in this instance bats were not responsible for transmitting the virus.
Certain media organisations usually regarded as credible and ethical subverted the credibility of the government. Even in early June – a week after the last reported case, and with no new cases discovered – some media organisations were discussing which other countries were likely to be affected by Nipah virus.
Shoddy reporting only created fear and trepidation when the government had already taken steps to quarantine the patients and their close contacts. Chellenton Jayakrishnan, a neurologist at Kozhikode Baby Memorial Hospital, told me that unlike other viruses, such as swine flu, Nipah virus does not transmit extensively:
It usually gets transmitted to people who are having close contact, like the caregiver or patient’s relatives, without proper personal protection equipment, like a mask, gloves, etc. The lack of awareness regarding the Nipah virus has triggered new cases. But now it has been contained. The public at large needs to be alert, but there is no need for panic.
Yet the media games had a profound effect on the public, with many people taking to wearing masks in the streets after authorities had already declared that only people in close contact with the patients required protection. This continued even after 14 June, when the remaining Nipah-affected patients were discharged.
Media exaggeration and misreporting about Nipah virus only hindered progress made by the government and medical community. The experience stands again as a warning that during an outbreak, bad information can be just as dangerous as the virus itself.
Rajesh Trichur Venkiteswaran