Last year, a viral video of a man assaulting his ex-girlfriend in an alley prompted police to launch a 100-day action plan to reduce violence against women. San E’s character acknowledges this “dating violence” yet, despite his problematic ideas about women in the song, claims that he’s “not one of those losers in the news.”
He also references a shocking incident that happened at “Gangnam Station at night”, in which a woman was stabbed to death by a stranger in the bathroom. The attacker struck her randomly, saying he did it “because women have always ignored me”. The event ignited public outrage, with the train station becoming the site for a makeshift memorial. San E’s character says that, unlike the men on the news, he is not dangerous and that women should trust him, echoing the #notallmen sentiment often expressed on the internet.
The narrator of the song also critiques the appearance of “woke progressive” women, saying, “childishly they don’t wear bras, don’t shave their armpits, cut their hair short...I like your hair long, don’t change.”
The Free Corset Movement has been growing among Korean feminists protesting Korea's notoriously high beauty standards, with women following complicated skin-care and makeup routines. Plastic surgery is seen as a normal part of life, with parents sometimes gifting their children with cosmetic procedures as a graduation present. The women in this movement are trying to break the mould by going out without makeup, trying shorter hairstyles, and rejecting what society expects of their appearance.
San E’s character appears ignorant of these societal pressures: “When did we ever say you had to be pretty?”.
Whether San E respects women is up for debate. But whatever his intentions when creating the song, his lyrics have prompted more people around Korea and the music community to discuss and reflect on their attitudes towards gender and equality.
Nicole de Souza