The Lowy Institute is Australia’s leading foreign policy think-tank, projecting Australian voices into international debates and broadening Australians’ understanding of international issues. The Institute is seeking an experienced communications professional to lead its digital, media and audience engagement as Director of Audience and External Communications.  
 
In this role you’ll be responsible for the Institute’s day-to-day engagement with the media, as well as overseeing and shaping external strategies across digital platforms including social media, website, audio and video and newsletters.
 
The Institute is growing its digital capability and this professional will have the opportunity to shape and manage a high performing team. 
 
The successful candidate will be an experienced communications professional with a strong understanding of the Australian media and communications space and advanced understanding of digital media platforms.

Key Responsibilities:
 
Oversee the Institute’s media engagement including planned and reactive media engagement. Maintain relationships with key media stakeholders in Australia and abroad. Develop strategies for the launch of key research products and major events, and manage reporting against key metrics. Advise senior executives as required on media strategy and engagement. Represent the Institute as a spokesperson as required.
 
Manage the Institute’s media channels including social media. Work with colleagues to develop compelling and high-quality content on third-party channels and develop strategies to boost and maintain audience engagement.
 
Develop and implement audience engagement strategies to support Institute objectives. Work with internal peers to understand audience behaviour and develop strategies to maximise public engagement. Demonstrate a strong understanding of audience metrics, and shape broader understanding of behaviour and engagement strategies.
 
Collaborate with colleagues to support goals around stakeholder, corporate and individual membership engagement and help to develop strategies to support the Institute’s financial goals.
 
About you:
 
The successful candidate will be an experienced communications professional with 5+ years experience working in or with the media. A strong understanding of digital platforms and formats, with advanced knowledge of audience metrics and reporting tools. Experience developing and implementing audience strategies, and established networks with journalists an advantage.
 
If you are interested in this role and meet the criteria above, please send your CV and cover letter to recruit@lowyinstitute.org