Biden’s campaign certainly implanted the term “build, back, better” in contemporary parlance as shorthand for government-led and coordinated recovery from not just the pandemic, but also years of disjointed social, environmental, and infrastructure policies.
And then it was seamlessly embraced at the global level during the Group of Seven Summit in the United Kingdom last June, when Biden was still riding high, as Build Back Better World (B3W). Morrison, a guest at that summit, seemed happy to wrap himself in this mooted alternative to China’s Belt and Road Initiative along with parallel Australian initiatives such as the Blue Dot Network with the United States and Japan, as the G7 countries supported Australia on Chinese coercion.
But the disappearance of the original BBB terminology from Biden’s State of the Union speech suggests it has now been supplanted by post-Ukraine national security issues or just by bread-and-butter voter concerns about inflation.
And Morrison’s move to contrast “big building back better rhetoric” with his promised “business-led growth” at The Australian Financial Review Business Summit this week looks like an attempt to associate Labor Opposition leader Anthony Albanese, a proud former infrastructure minister, with the perceived failed policies of the center-leftist Biden administration.
While Biden might reluctantly own the term today, build back better does have a much older genesis in United Nations development rhetoric and then gained extra momentum in the framing of the recovery from the Fukushima earthquake in Japan. So, while it is clearly interventionist in a technocratic fiscal policy sense, it has been characterised by various observers as both neo-liberal and socialist from an ideological perspective.
And whatever Morrison really thought of the Biden’s BBB3 rhetoric at the G7, he really had a nuclear submarine deal in mind to keep him tracking along in the president’s slipstream.
However, it must be acknowledged he shifted camps on this issue well before Biden did last month, perhaps with the idea of targeting Albanese as a big-spending socialist in mind. In December last year Morrison told The Sydney Institute:
I believe that some on the left of politics will draw precisely the wrong lessons from this pandemic. Where it is viewed as a pretext for more expansive government. A greater government role and reach into society across economic, social and cultural domains. They sometimes refer to it as build back better or build back stronger.
The problem is this apparent criticism of the domestic flagship of Australia’s closest security partner and bid to present Albanese as more focussed on retro socio-economic infrastructure rather than national security spending, is a rather Damascene conversion.
In 2020 as Australia recovered from bushfires amid the new pandemic, the Morrison government was an apparent true believer in what would become Bidenesque rhetoric. On May 11 the prime minister said the new $650 million Regional Bushfire Recovery and Development Program would fund projects regions wanted to “get underway to build back better”. On June 20 he announced $86 million in rural recovery grants declaring they were “about helping communities build back better”.
Agriculture minister David Littleproud joined the fray declaring in this post bushfire interview: “We want to build back better. This is an opportunity to not just do the same thing over and over again.” And this ABC analysis of changing government rhetoric on the pandemic illustrates how “build back for the future” was a favoured Morrison phrase in late 2020 before much was being heard from Biden.
It’s all quite a contrast from his speech to The Australian Financial Review Business Summit this week where Morrison said in early media reports, but not so clearly in the official speech: “Frankly, I’ve never really been in the build back better camp.”
Albanese wears his former job as infrastructure minister on his sleeve, has a growing election agenda of national reconstruction programs and has been tagged with the build back better rhetoric in newspaper headlines. But he seems to have stepped around it in policy statements in his cautious small target approach to the election with his own “build back stronger” alternative.
It is a case study in how geo-politics is catching up with local politics ahead of a possibly fraught election in May held in the shadow of potential nuclear conflict.