Biden is, of course, in an unenviably tight spot. What he does is one thing, but the words he uses will be extremely cautious – and significant. Will he address rising autocratisation? And how?
There are clues in the words of Secretary of State Antony Blinken, who spoke at an event hosted by the US–India Business Council in Washington, DC last week.
“We know that India and the United States are big, complicated countries,” he said. “We certainly have work to do to advance transparency, to promote market access, to strengthen our democracies, to unleash the full potential of our people. But the trajectory of this partnership is unmistakable and it is filled with promise.”
Slick and on message, Blinken’s words addressed the complexities but slid over them towards a bright shared future.
This is an evolution for the administration: in April, US Commerce Secretary Gina Raimondo spoke after a trip to India, in comments that were gushing and confusing at the same time. Wearing what looked like an approximation of a sari, Raimondo spoke convincingly about Modi and the partnership. “He is unbelievable, [a] visionary, and his level of commitment to the people of India is just indescribable, and deep and passionate and real and authentic.” She goes on to tell an anecdote about broaching the issue of online disinformation with him. It’s confusing; I still can’t grasp the final message.
And this is the crux of why investing in political communication matters so much. A coherent and consistent message is key. There’s a difficult balancing act here between currying favour with a somewhat unsavoury leader and the need to keep your political base onside by not getting too close. This is particularly pertinent given that there are a number of protests planned for Modi’s US visit, and that anti-Modi groups and communities in the United States are mobilising swiftly. For all the talk of tech cooperation and AI (artificial intelligence that is, not American and Indian tech cooperation, as per the Raimondo comments), this is where investing properly in skilled human communicators is vital. Now is not the time to ask ChatGPT to write a speech. Getting a clear message across is a tough tightrope to walk; whether Biden manages not to fall off remains to be seen.