But as jarring as these words and deeds may be, they do have a clear purpose: appealing to Trump’s vanity and perpetual desire for validation to avoid his wrath or receive favourable treatment.
It’s worth making the best possible case, then, for obsequiousness as a diplomatic tactic.
The logic is that effusive praise costs very little in material terms, but it can generate disproportionately greater returns. Whatever embarrassment Rutte or others might personally feel from their comments, they would likely argue that words are cheap, that grovelling has utilitarian justifications, and that with the passage of time they will be judged favourably by their constituencies for doing what it takes to protect their interests.
Rutte said as much to The New York Times when pressed on his fawning approach to Trump:
“I was prime minister of the Netherlands for 14 years, so I know about criticism, but I don’t care. In the end, I need to do my job. I have to keep the whole of NATO together.”
Viewed in isolation, the results seemingly speak for themselves. Last month’s NATO summit has been hailed as a success with nearly all treaty members pledging to spend 5 per cent of GDP on defence and the United States now committing to sell more Patriot missiles to Ukraine with European funding. Israel, meanwhile, has only grown its influence in Washington and cemented US support for sustained pressure on Iran.
Taking the path of obsequiousness also appears lower risk given the recent experiences of leaders facing humiliating Oval Office encounters. South African president Cyril Ramaphosa was forced to defend his country’s record on violent crime. Ukrainian president Volodymyr Zelenskyy fell into an ugly confrontation over his country’s gratitude for US assistance.
At the same time, leaders keeping a low profile and so far avoiding direct in-person with Trump, such as Australia’s Prime Minister Anthony Albanese, have faced criticism at home for neglecting the US relationship.
Zooming out from these individual interactions, however, the limitations of stroking Trump’s ego become clearer.