The Indo-Pacific region has witnessed a case of travelling disinformation from Africa that has been adapted to suit the local context. Africa is a known hotbed for information warfare. The western African nation of Burkina Faso is especially infamous for the deepfake videos of its junta leader, Ibrahim Traoré, being praised by American celebrities. Fabricated content of his fictional debate with Donald Trump has also circulated and made its way into the region.
In our ethnographic monitoring of the Indo-Pacific social media environment, we observed a sudden influx of Traoré-related content. In Vanuatu, Papua New Guinea, and Solomon Islands, this influx began in early April, mirroring international posting patterns on X. In Indonesia, Traoré-related posts emerged in late June and peaked in July.
This content is being shared into local Facebook pages and groups by supposedly local users, but originating from non-local sources – primarily African community pages and digital creator accounts, along with some United States pro-Russia groups. These source accounts exhibit suspicious behavioural patterns, including sudden and dramatic shifts from their historical posting narratives. For example, a fashion influencer and a comedy account both abruptly pivoted to posting almost exclusively pro-Traoré content. One page lay dormant for two years, created under the name “Italia for Black Lives”, before being repurposed as “African Diaspora International” a month after Traoré seized power in 2022.
Broadly, false and misleading claims have been used to present Traoré as a strong leader that resists the West and fosters economic prosperity and independence. We observe these same narratives being localised in the Indo-Pacific. In Indonesia and Papua New Guinea, opposition accounts have leveraged an existing AI-generated video of Traoré’s anti-Western imperialism speech to criticise their own respective governments. In Indonesia, the “young and bold” Traoré has been contrasted to President Prabowo Subianto’s perceived weakness in negotiating tariffs with Trump. In PNG, a fictional video depicting the International Monetary Fund as conspiring to plunder Burkina Faso’s wealth was circulated in a local group as legitimate and used to question the legitimacy of PNG’s mineral exports.
In April 2025, amid a vote of no confidence against Prime Minister James Marape, the “Voices for a New PNG” Facebook account praised Traoré as a role model for “a new leadership” needed by PNG. This video further perpetuated false claims about Traoré and was shared more than 8,000 times. It spread to local groups in Vanuatu and Solomon Islands, alongside other posts praising Traoré’s strong leadership and urging their own nations to follow his example in rejecting Western influence. Similar videos gained close to half a million views in Indonesia.