In the not-so-distant past, Australians could count on a shared set of facts. Our democracy, like many others, was built on assumptions that information could be verified, that truth could be determined, public debate was deliberative and inclusive, and that those in power could be held accountable. But the information environment underpinning those assumptions has radically changed.
Today, we inhabit a world where every human is a potential sensor and broadcaster, every social feed is a battleground, and every “truth” is contestable. The historical gatekeepers of knowledge have faded, and with them, much of the institutional trust that stabilised our public discourse. Instead, we have algorithmic chaos – an environment optimised for “engagement” through outrage, polarisation, and manipulation.
This is not nostalgia for the days of trusted newsreaders and editorial oversight. The decline in institutional trust is, in some ways, deserved. Yet we have failed to design for what has replaced it. Instead, the platforms that now mediate our public discourse are designed for the relentless harvesting of our attention, a trillion-dollar economy. Misinformation, disinformation and AI-driven manipulation are no longer peripheral – they are central threats to the integrity of our democratic processes.
The information environment is under strain in three interconnected ways.
First, the content itself is increasingly synthetic, shaped by AI and curated for engagement. Social platforms amplify outrage and polarisation, eroding a sense of shared reality.
Second, the infrastructure delivering this content is concentrated in the hands of a few, with little transparency and even less accountability. These companies set the rules, often resisting efforts to counter foreign interference or moderate harmful content, and equate moderation with censorship.
Third, our own cognitive functioning is being hacked. Algorithms exploit psychological vulnerabilities and impact our emotional states. The health consequences are profound, particularly for vulnerable groups who are disproportionately targeted by online abuse and disinformation.
Our ability to govern – to hold elections, and to deliberate as a society – depends on the integrity of our information environment. The rise of microtargeting, deepfakes, and AI-driven manipulation has made it easier than ever for malign actors to interfere in political processes, exploit social divisions, and undermine trust.
We are seeing the consequences. We are perilously close to losing our shared understanding of the basic facts and processes that make democracy possible.
Despite having more data at our fingertips than ever before, we’re more likely to miss the real signals that matter. This was vividly illustrated in Los Angeles in recent weeks, where US President Donald Trump and California Governor Gavin Newsom engaged in a war of words to capture the narrative. Trump claimed Newsom should be arrested and sent in the National Guard to what one member of his administration called a city of criminals. Newsom, in response, called this the “acts of a dictator” and California filed a lawsuit.