...futurologists seldom let the facts get in the way of a good prophecy. Or, if they must, they simply move on. The nightmarishly intractable problem of space travel has more or less killed that futurological category and the unexpected complexities of genetics have put that on the back burner for the moment, leaving neuroscientists to take on the prediction game. But futurology as a whole is in rude health despite all the setbacks.
Why? Because there’s money in it; money and faith. I don’t just mean the few millions to be made from book sales; nor do I mean the simple geek belief in gadgetry. And I certainly don’t mean the pallid, undefined, pop-song promises of politicians trying to turn our eyes from the present – Bill Clinton’s “Don’t stop thinking about tomorrow” and Tony Blair’s “Things can only get better”. No, I mean the billions involved in corporate destinies and the yearning for salvation from our human condition.
Appleyard would probably wince at this breathless piece about what might be the world capital of techno-utopianism, Google's top secret innovation lab, known as Google X:
If there's a master plan behind X, it's that a frictional arrangement of ragtag intellects is the best hope for creating products that can solve the world's most intractable issues. Yet Google X, as Teller describes it, is an experiment in itself--an effort to reconfigure the process by which a corporate lab functions, in this case by taking incredible risks across a wide variety of technological domains, and by not hesitating to stray far from its parent company's business. We don't yet know if this will prove to be genius or folly. There's actually no historical model, no precedent, for what these people are doing.