Web3 (or Web 3.0), as the next phase has been dubbed, holds the tantalising promise of an internet for the people and by the people. It is a post-tech-lash web, which boosters say will stop big tech from hoarding power and profit, and instead distribute them among the users. The buzz words are “decentralisation, information distribution, and ownership”.
The technology underpinning Web3 is the blockchain, which is most well-known for supporting cryptocurrency. Like cryptocurrency, social media on Web3 would be end-to-end encrypted, with data stored on nodes across the network, rather than in a centralised location. Blockchain is said to carry the potential to disrupt the business model of tech behemoths, with the latest generation of tech evangelists proselytising the liberational potential of the technology.
Ethereum co-founder Gavin Wood is one of the key thinkers behind Web3. Wood’s Web3 Foundation declares the goal of Web3 as “decentralised and fair internet where users control their own data, identity and destiny”. There is talk of “decentralised autonomous organisations” (DAOs) eventually growing larger than the world’s most significant enterprises or governments, and that with rules “embedded into the code, no managers are needed, thus removing any bureaucracy or hierarchy hurdles”.
And herein lies the problem. As Carl Miller, Research Director of the Centre for the Analysis of Social Media at UK think tank Demos told me by email, these organisations are not companies.
“They might behave like them in a technological sense, allowing corporate forms of ownership, and people coming together, pooling resources and collectively doing various things, but because they are decentralised there isn't anyone for a government to pick up the phone to or talk to.”
No one to pick up the phone to. No one to call before Congress. No one to fine, sue or jail.