With the writing on the wall, the automotive industry is rapidly electrifying its products. Giant conglomerate Mahindra & Mahindra more than doubled EV sales in the 2022–23 financial year from 17,500 to nearly 37,000 and launched new models such as the Zor Grand, a cargo vehicle that sold 23,000 in its first year and offers “higher savings, higher earnings and a longer warranty” than its ICE equivalent according to the manufacturer.
In a traditional market, the automotive industry still has a job convincing buyers of the merits of e-rickshaws. One of the leading manufacturers, Okinawa Autotech, says “there’s still a huge percentage [of potential buyers] that are doubtful about electric two-wheelers”, but points out that the vehicles are faster than diesel-fuelled models, can travel up to 140 kilometres on a full charge, and that battery-swapping stations are developing rapidly. Honda and Piaggio, which has a 100 per cent-owned subsidiary in India, are just two manufacturers among several that are pursuing a battery-swapping strategy.
This could be the way to go in winning over reluctant customers. As Kasturi Gomatham, Global Head of Battery Swapping at Shell, told the recent conference, “Battery swapping decouples certain critical links that inherently create bottlenecks for EV adoption. For instance, the concept decouples grid from that of the dynamic EV-charging needs and decouples battery from the vehicle itself. This enables users to not feel the brunt of the battery upfront cost and extend vehicle life beyond that of the battery packs.”
However, from a standing start, the charger market is growing rapidly. According to the Indian Energy Storage Alliance, it’s heading for 46.5 per cent compound annual growth rate with the help of industry giants outside India who sense huge opportunities and are working with local retailers to install chargers in parking areas and forecourts.
Ultimately though, rising petrol prices may prove the most effective catalyst, and at the time of writing, they were heading up in India.