This is qualitatively different to offensive cyber operations against industry or infrastructure, for example. Though costly and serious, shutting down an electrical grid doesn’t go to the essential character of a nation in the same way that manipulating public discourse does.
The more difficult question is around deterrence. What if the best way to stop or deter a disinformation campaign in Australia is to mount one against the perpetrator? Given the high premium that, say, the Chinese government places on controlling its own information environment, manipulating certain pressure points – such as discontent around Covid restrictions – could be a valuable source of leverage. In theory, this could send a message: “don’t mess with us, or else we’ll mess with you.” Doing so, however, would create a bigger problem: legitimising disinformation tactics and suggesting that Australia does not see public discourse as sacrosanct.
Finally, counternarratives – while effective and necessary – should be employed carefully. Often, the subtler but more effective form of disinformation comes in a narrative, telling a compelling story about why things are or should be a certain way. The power of a disinforming narrative is that it harnesses and puts coherence around latent beliefs or grievances, while drawing credibility from its selective use of real evidence. Countering such a narrative is hard because it requires more than simply disproving a factual claim or picking apart a distortive story. Instead, it can require establishing and spreading an alternate narrative for people to believe.
Having worked on countering violent extremism in the Australian community, this is something I’m familiar with. Simply rebutting the claims of Islamic State was not enough to stop its appeal to audiences with a pre-existing set of beliefs. What was needed instead was an alternate narrative that acknowledged the legitimacy of certain grievances while providing a more constructive vision for a reconciled Muslim Australian identity.
The lesson here is that for a counternarrative to be consistent with liberal democratic values, it must have a very high standard of factual accuracy, while its origin and motivations must be transparent. In short, a counternarrative should aim to reinform the disinformed, not displace one distorted narrative with another.
With disinformation threats growing, the Australian government would benefit from articulating principles such as these. Doing so would generate a trust dividend, reassuring the Australian people that disinformation is being addressed while seriously considering the potential risks to liberal democratic principles.