In addition to party business and formal nominations, the conventions generally serve as an opportunity for political parties to offer their loyal supporters some love and affirmation and a sense of common purpose. But this year, Democrats and Republicans both believe they need more than party unity – they need the conventions to prompt greater political participation among their supporters.
On the Democratic side, the progressive and moderate wings of the party are united in a way that they weren’t in 2016. The inclusion of respected Republican figures in the convention, such as former Ohio Governor John Kasich, General Colin Powell and Cindy McCain, widow of late Senator John McCain, offered a safe opening for rank-and-file Republicans to cross over and vote for Biden this time.
But the logistics of casting a ballot for the Democratic candidate are complicated by the pandemic, long-time voter-suppression tactics focused on communities of colour, and disinformation campaigns (domestic and international). Nearly all the speakers at the Democratic convention worked to persuade people to treat voting like a sacred duty. Former First Lady Michelle Obama explicitly told Democrats to vote in person if they can, because there is a concerted effort underway to keep them from voting.
Trump’s campaign faces the same uncertainties as the Democrats as far as voting during a pandemic, and Trump's efforts to undercut the US Post Office and cast doubt on the legality of mail-in voting are likely to hurt Republican and Democratic voters alike. But these efforts have always been more about undermining the legitimacy of the election, which some suspect is Trump’s backup plan for remaining in power.
In terms of winning outright, Trump can only work within the confines of the base that he has nurtured, which puts him in a precarious position. A political strategy that rejects unifying themes is not entirely crazy, but it’s definitely risky.
The best opportunity for the Trump campaign to pick up support resides with white working-class Americans in battleground states who did not vote last time. This pool of non-voters is significant. However, the last time they contributed meaningfully to a Republican victory was when they came out in 2004 for George W. Bush. Karl Rove, the strategist behind Bush’s 2004 victory, suggested that these voters are an opportunity for Trump if he can avoid alienating others and develop a unifying message.
That goal seems ambitious.
Erin Hurley