But it can’t be too boring. Legitimacy in our times comes through affection as much as through respect, so the king must endear himself to the nation.
William plans to do this by being an everyman rather than a panjandrum. He will prefer to be seen sitting at someone’s kitchen table than standing on the balcony at Buckingham Palace. He will listen to your story, and if it’s sad or moving his eyes will brim. He’s a national shoulder to cry on. But although he will show emotion, he won’t over-emote. Openness invites affection, but it can risk contempt. Some restraint is still necessary to win respect.
William faces a near-impossible balancing act. He needs to embody the two almost contradictory facets of Englishness: the stiff upper lip and the wobbly lower lip.
Having understood the task, the biggest risk for William (and eventually probably also for his son George) lies in the choice of spouse – the external recruits to The Firm.
Charles, Andrew and Harry all came undone partly because their wives were agents of chaos and instability. Diana, Sarah and Meghan in effect invited the outside world in, hastening the destruction of deference.
To be fair, the job of royal spouse is nigh impossible. The pressure and expectation are intolerable, the outcome almost inevitable.
In this respect, though, William seems to have chosen well. For a time in 2023, the media and public seemed to be developing an appetite to turn Catherine, or “our Kate”, into a latter-day Diana. She was losing weight, she seemed unhappy, there were rumours of William’s infidelity. A touched-up photo on social media was given runic scrutiny.
But in handling her cancer ordeal in 2024, Kate walked William’s tightrope with aplomb: she showed just enough humanity and vulnerability but kept just enough distance to avoid relaunching the royal soap opera.
Since the cancer episode she and William have, improbably, managed to rekindle a sense of deference from a British tabloid media that usually seeks blood, let alone scents it.
But this is a fragile peace. Like his predecessor King Canute, William cannot turn back the demotic tide. He has no choice but to go with the flow.