In the Cold War era, the Group of 77 sought to present as a bloc but was regularly divided. Likewise, with the Global South, the meaning of the term shifts depending on who is using it. When one country invokes the Global South, it may be emphasising development concerns. Another may use it to highlight questions of equity in global governance. A third may frame it in opposition to Western dominance. These uses overlap, and they are not identical.
For example, when Indonesia invokes the Global South, it does so through the language of development and economic cooperation, particularly in trade and regional stability. South Africa tends to emphasise historical inequality and the need for reform in global governance, especially within multilateral institutions.
This pliability helps explain its appeal. It allows states to position themselves within a broader narrative without being tied to a fixed set of commitments. The problem is that, at the same time, it also makes representation difficult to pin down. If the constituency itself is fluid, then claims to speak for it are inevitably partial.
Nevertheless, the idea of the Global South still holds relevance, particularly in contexts where questions of inequality and access to global decision-making structures are at stake. It provides a language through which states can articulate shared frustrations and, at times, coordinate their positions.
But does it offer a stable basis for representation? This is where much of the current discussion tends to overreach. References to the Global South assume it can act or be spoken for as a collective, overlooking how contested that representation actually is.
Countries step into the role of spokesperson in particular contexts, on particular issues, and for particular audiences. Those claims may carry weight, but they are not universally accepted, nor are they consistently aligned with one another. Although the Global South appears, in diplomatic language, as a unified presence, it functions more as a space in which representation is negotiated and contested.
Even for the sake of argument, if the Global South is treated as a coherent actor, then the question becomes how it will act or what position it will take. If, instead, it is understood as a field of competing claims, the focus shifts to how those claims are made, and whose interests are reflected. When the international order is under strain, the appeal of broader coalitions is understandable. But clarity also matters. Speaking for the Global South is easier than representing it. And that gap is likely to remain.