The global resurgence of religion among young people (especially young men) stands as one of the great puzzles of our era, defying two long-held sociological iron laws: faith is for the old, and for women.
For some theorists, the recent surge in religious affiliation, practice and/or identification amid decades of secularisation is less a permanent shift than a passing flare. In modernising societies, religious revivals can flare during moments of crisis (e.g., war, recession, pandemic) when people seek stability and meaning. Or people can seek out religious tradition as a backlash to rapid liberalisation or post-authoritarian change. Sweeping societal shifts flowing from migration can carry devout traditions across borders. Religiosity can result from state action, whether via promotion or ending repression. Demographic tides (e.g., immigration, birth rates, sectarian growth) can also quietly tip the scales of belief.
But these mechanisms are not mutually exclusive. In Asia, for example, isolation and uncertainty triggered by the Covid-19 crisis spurred a surge in engagement with Shinto shrines in Japan and Buddhist retreats in Thailand among 18–35-year-olds. This was more than a crisis reflex. It became a quest for meaning, community, and identity in societies where rapid economic growth had often eclipsed cultural and spiritual life. The pandemic forced young people to confront mortality and instability, prompting them to re-examine their values. In post-pandemic China, youth turned to spirituality as a balm against bleak job prospects and an unforgivingly competitive culture.
Religion offered a form of mediation when secular narratives failed to make sense of the world, countering the hyper-digital, materially driven identities that had previously defined this generation.
India offers a striking case of how Hindu nationalism has reframed religion as both cultural and political identity. Recently, among Gen Z, people born between 1997 and 2012, more than two-thirds reported feeling more confident after praying. In a world where traditional social bonds have been eroding and technological progress has been fuelling insecurity and ethical unease, many young Indians are turning to faith for meaning, stability, and guidance. But a feature of modernity is also ironically the digital space, where influencers are marketing spirituality and distilling complex traditions into bite-sized reels, making faith accessible, relatable, even aspirational.