For the first time ever, more than half of the eligible voters in Indonesia are aged between 17 and 40. This makes Millennials and Gen Z a decisive force in shaping the future of Indonesian politics. This demographic is diverse and highly demanding. Appealing to these digital natives, with Indonesia ranking high in the world for social media use, means employing more than just traditional ideological rhetoric – this demographic wants a vibrant and engaging approach, real solutions, and are hungry for hope as well as entertainment.
The opposition cannot just have good ideas, they must also have national “rizz” (as the young people would say).
Ironically, Jokowi showed the way. His tilt for the presidency was presented via a “new hope” agenda, along with his rock concerts and informal checked shirts. Like Barack Obama's earlier presidential campaign in the United States, both leaders effectively utilised social media to engage younger voters and promote their policies.
Similarly, recent campaigns by Prabowo and Gibran demonstrated the growing importance of digital engagement in political contests. Utilising platforms such as TikTok and partnering with influential figures, they successfully reached a diverse and youthful voter base.
A strong and effective opposition cannot simply criticise the status quo. They must offer an alternative, a campaign that induces optimism instead of cynicism, with showmanship that promotes truth and democratic values. It’s not about demonising populist politicians, but presenting a nuanced alternative that inspires hope and optimism and somehow dominates the algorithm.
Indonesia’s trajectory will have implications beyond its borders. As Southeast Asia's largest democracy, its success or failure in upholding democratic principles will influence neighbouring countries. A robust Indonesian democracy could inspire pro-democracy movements across the region, countering growing authoritarianism in places such as Thailand and Malaysia. Conversely, if Indonesia continues to backslide, it could embolden authoritarian leaders in the region and diminish hopes for democratic progress.
This gives Indonesia’s upcoming regional elections, or Pilkada, significance far beyond the nation’s borders. Expected in November, the Pilkada is a second test for Indonesia to see the emergence of an alternative powerbase that can hold the ruling coalition to account. Held simultaneously in 545 regions, consisting of 37 provinces, 415 regencies, and 93 cities, these elections offer an important chance for Southeast Asia to illustrate whether democracy can thrive in a region where it has been increasingly challenged.
In the words of young people, Indonesia’s democracy cannot take another L.