Europe is particularly exposed to what French President Emmanuel Macron has described as a “Chinese tsunami”. The old continent, which remains relatively open to trade, has a steeply growing trade deficit with China, whose exports to Europe were up more than 8% last year. Trade pressures have been compounded by the diversion of previously US-bound exports towards Europe, and the rather unhelpful depreciation of the renminbi by more than 8% against the euro across the last year.
Brussels has tried in earnest to deploy defensive trade measures, while assiduously conforming with World Trade Organisation rules that its American and Chinese competitors treat as shibboleths. These measures have included tariffs on electric vehicles, restrictions on access to public procurement in certain circumstances, and retaliatory steps against companies found to be benefiting from distortionary subsidies. While playing whack-a-mole has helped blunt the impact of Chinese competition in individual sectors, Europe’s overall approach looks decidedly scattergun and somewhat arbitrary.
Over the last year, Europe has been moving towards a much more systemic strategy. The European Commission’s latest proposal, made with strong French backing, is the Industrial Accelerator Act (IAA). In crude terms, the IAA – the draft of which is due late this month – would emulate China and indeed the United States in instituting a mandatory “buy local” requirement across public procurement.
Although this might sound like arcane policy wonkery, public procurement is a very powerful tool for European capitals, being worth around €2 trillion (US$2.37 trillion) annually. The idea is that successful tenders and products benefiting from public money such as subsidies will require a minimum percentage of local content. Late last year, some in Brussels were aiming for a figure as high as 70% for certain sectors.
The IAA’s other main pillar is to restrict investments from certain countries (namely China) in sectors where dominance is most concentrated, and to make permissible investments contingent on technology transfer and local employment. Deciding what exactly constitutes European content and which sectors should be prioritised has unsurprisingly been subject to fierce horse trading.
Greater unanimity exists at the conceptual level. There is a growing fear that European industry is in the process of being hollowed out. Nowhere is this more pronounced than in the automotive sector, which employs around 14 million people. Chinese investments with limited apparent local employment or content have caused consternation in Brussels and throughout the supply chain. The exigency for European automakers to compete with Chinese brands has often involved shifting production to China and sourcing more Chinese components. This is one important factor behind the loss of more than 100,000 jobs in the European auto parts industry in the last two years.
This points to a particularly knotty catch-22 facing European industry. What benefits individual brands is not necessarily in the interests of European supply chains. However, to be sustainable, these same supply chains require globally competitive European brands.
Balancing competitiveness with the urgent imperative to adapt to a more Hobbesian, might-is-right based economic order will be no mean feat.